How Newbook Models Saved $350K with LATAM Talent Squad Subscription
A trusted community for showcasing, discovering, and booking premium talent online: An All-in-One Platform.
Money Saved
$350k/year
In overhead costs.
Squad Size
5
Team Leader, devs and QA
Hiring Time Reduction
75%
Faster when hiring part-time devs
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Project Summary
The client
Newbook is a trusted community for showcasing, discovering, and booking premium talent online. Our all-in-one platform connects local models to clients and seamlessly facilitates the entire booking experience, from search to payment & feedback. With world-class customer service & a growing community of users, Newbook offers the best place for models to market their talent and the easiest way for bookers to discover the look they need.
Challenge
A bootstrapped startup needs to rapidly assemble a team of 5 skilled engineers while significantly reducing costs. The challenge: balancing quality with affordability, managing remote collaboration across time zones, and fostering team cohesion. They must find top talent on a tight budget, ensure effective communication, and maintain high standards - all while racing to reach break-even with limited resources.
Solution
We connected the startup with top-tier Latin American engineers, offering talent equivalent to US professionals at 40-60% lower rates. This provided significant cost savings without compromising quality. The team was assembled quickly, with professionals experienced in US collaboration and in compatible time zones, accelerating the path to break-even.
Results
Cost-Efficient: They saved 50% in overhead costs.
Faster: They reached breakeven in no time.
One Team: Seamless Software Development with a Connected LATAM Squad.
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They have accomplished a lot in a short period. Over the last 18 months, we have implemented a new A/B testing suite, run several optimization experiments, and launched revenue-generating features.
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The Challenge
After a founder buy-back, the company faced a critical challenge: rapidly assembling a top-tier engineering team while drastically cutting costs to reach break-even. Traditional hiring in tech hubs was too expensive, yet compromising on quality wasn’t an option. The task seemed impossible – finding exceptional talent at a fraction of the usual cost, managing remote collaboration effectively, and ensuring cultural fit. With time ticking and resources limited, they needed an innovative solution to build a skilled, cost-effective team that could drive development without sacrificing product quality or speed.
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What we did
Defined roles, expectations, skills and goals.
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We assembled the best squad based on their needs.
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We work together as a team to on-board this whole new team
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Delivery stared in days, not weeks.
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The Result: One team, ready for success.
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Solution
Leveraging Braintly's innovative Squad Subscription service, the company rapidly deployed a complete engineering team:
- Subscription Model: Like subscribing to a SaaS product, the company gained instant access to a full engineering squad through a simple, predictable monthly fee.
- Productized Service: The standardized offering streamlined onboarding, eliminating complex negotiations and setup processes.
- Cost Efficiency: Secured skilled developers at 40-60% lower rates than US counterparts, significantly reducing expenses.
- Full-Stack Capability: Acquired a balanced team with diverse skills, from front-end to back-end development.
- Flexible Scaling: Easily adjusted team size as needed, just like upgrading or downgrading a software subscription.
- Time Zone Alignment: Selected engineers with substantial US time zone overlap, ensuring smooth communication.
This turnkey, subscription-based solution provided the company with a high-quality, cost-effective engineering squad in record time, accelerating their journey to break-even without compromising on development quality or speed.
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About the Company
NewBook Models, founded in 2016, revolutionized talent booking before being sold in 2019. When COVID-19 hit, the new owner struggled and shut down operations. The original founder boldly repurchased the company, opting to bootstrap this time. Faced with the need for skilled engineers but unable to afford US talent and dissatisfied with Asian outsourcing, they partnered with us to form a 5-person Latin American team. This strategic move saved NewBook Models approximately $350,000 annually - crucial funds that directly boost profitability and fuel sustainable growth. Today, NewBook Models exemplifies resilience and innovation in the digital landscape.
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Conclusion
NewBook Models' journey demonstrates the power of innovative talent solutions in overcoming financial constraints and driving business growth. By partnering with a Latin American engineering team, they not only salvaged their company but also positioned it for sustainable success. The $350,000 annual savings have become a catalyst for reinvestment and expansion, proving that high-quality development and cost-effectiveness can coexist.
This case study illustrates how thinking outside traditional hiring models can lead to transformative results. NewBook Models has not just recovered but is thriving, showcasing the potential of global talent collaboration in today's digital economy.
For more information about NewBook Models and their services, visit their website at https://newbookmodels.com/. Their story serves as an inspiration for other startups facing similar challenges in the competitive tech landscape.
Why us?
Our service excels in product redesign, building and launching new features, and improving overall performance. We're dedicated to getting your startup ready to scale up.
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